There are


until Santa Arrives

Black Country
Toy Appeal

Total children trapped in poverty throughout the Black country

Our mission, on BBC

With everyone's support, donations and heartfelt kindness, we have supported children, young people and families who need it most. Together we have brought smiles to children across the Black Country and even caught the attention of the BBC.



Statistics for child poverty throughout the Black Country

Dudley North children trapped in poverty
That's 42% of children in Dudley North
Stourbridge children trapped in poverty
That's 37% of children in Stourbridge
Dudley South children trapped in poverty
That's 38% of children in Dudley South
Walsall North children trapped in poverty
That’s 44% of children in Walsall North
Halesowen & Rowley Regis children trapped in poverty
That’s 38% of children in Halesowen & Rowley Regis
Walsall South children trapped in poverty
That’s 47% of children in Walsall South
Warley children trapped in poverty
That’s 48% of children in Warley
Wolverhampton South West children trapped in poverty
That’s 42% of children in Wolverhampton South West
West Bromwich West children trapped in poverty
That’s 45% of children in West Bromwich West
Wolverhampton South East children trapped in poverty
That's 44% of children in Wolverhampton South East
West Bromwich East children trapped in poverty
That's 44% of children in Wolverhampton South East
Wolverhampton North East children trapped in poverty
That's 44% of children in Wolverhampton North East

R.I.P. Steve the original Sweet Pea

Steve was a volunteer for 35 years, supporting Dudley Hospital Radio and then  the Children’s Ward at Russells Hall Hospital.  He was also a volunteer for Dudley CVS for many years, driving our minibuses around the borough offering the elderly and disabled an opportunity to enjoy social activities. His warm personality and sense of humour…

More lovely supporters – thank you 🙂

Dudley MBC Staff and Councillors Deb Goodwin Brierley Hill Health & Social Care Centre Nicklin Cllr Nicola Richards Ashton Care Group Catherine Wilday DWP Russells Hall Primary School Sophie Higgs – Asda Merry Hill Emma Flavell – Asda Brierley Hill Dudley MBC Public Health Judith Watkin

Thanks to this week’s lovely supporters

A huge shout out to this week’s lovely supporters Withymoor Primary School Leigh Alexander Offmore Primary School Glynne After School Club Sainsburys Pensnett Keith Horsfall Val Monk, Keira Monk, Steve Monk Sue Darby Sue Clarke – Ebenezer Baptist Church Mrs Baldwin Andy Eaton T Heath Haulage

Another day and another miracle! @ProspectCoaches ‏

So yesterday we had an emergency as we could not secure a coach to get a school to the Court House for their free Christmas lunch.  I was tearing my hair out, the elves were helping and I think we tried every coach company in the area, plus appeals on Facebook. A huge thank you…

This week has been a rollercoaster! We are their last hope!!

Wow what a week it’s been.  We’ve had highs such as over 2000 donations and we are now at 7788, lots of very grateful organisations collecting toys and gifts for children and young people who would otherwise get NOTHING for Christmas.  Sorted out some panto tickets for January with the lovely Deb from Brierley Hill…

Phew what a week of donations!

We have had lots of lovely donations and yesterday was some kind of record I think!  Had two van loads of goodies from Lee [Volks Magic] and Billy the Elf, then Brett and the Blaze Angels went on a secret mission and returned with 7 cars full of items from a high street retailer, before…

The boys went BIG and thank you Smyths Toys

A huge, huge thank you to the amazing group of guys who fundraise for Operation Santa all year and do an ENORMOUS toy shop at Smyths Toys each year.  They also fund a huge Christmas Party for 100 local children with a full Christmas lunch and entertainment too. What a bunch of absolute stars. Today…

Whoop whoop we are ending the week on a high again

What a wonderful week this has been. Grotto fully up and operational, with the elves wrapping grotto presents and the first groups coming to collect toys for children and young people.  We are up to 4164 donations now which is fabulous:)

Our youngest supporter Jack is back again

Little Jack Hale is very special and he has supported Operation Santa before, so when his Mum told us he’d dropped of his presents to Blaze Hair it was a lovely surprise, along with a little note. I think he’s a star and it’s so sweet that a little one wants to help other children…

Gentleman Geoff is always in our hearts

I was devastated to learn that Geoff Hill had passed away a few weeks ago.  He was a true gent and I first met him in 2000 when I started at Dudley CVS.  As I became involved with Operation Santa I saw more of him and grew to love this passion for making a difference,…

Thank YOU for being amazing 🙂

What an INCREDIBLE week and thanks to all the lovelies who have made this week for me 🙂 Ending the week on an incredible 3777 donations whoop whoop Lots and lots of lovely donations and thanks to the wonderful people who’ve donated this week.  To Lee from Volks Magic and the Santas a Gangster gang, who…

We’ve reached 3202 and huge thanks to our latest supporters

It’s days like this that restore your faith in humanity 🙂 #teamsanta #webelieve #faithhopeandlove #teamworkmakesthedreamwork

Today has been one of those amazing days that really lifts your spirits and it’s definitely in my top ten Operation Santa days ever! Started the day at Grotto HQ sorting some lovely donations which had come and I found something I believed had been lost forever, so it was going really well. Then Lee…

The Court House in Kingswinford are feeding 100 local children this Christmas

The Old Courthouse Kingswinford is feeding 100 local kids this Christmas. How amazing is that 👍 Here are Chris Silcox and Paula Wood with Eileen from Operation Santa. It’s fabulous to find another local business with a huge heart, who wants to make a difference. Thanks Chris and Paula 🎅🏻❤️

Sharon’s helping us this Christmas

Whoop whoop ending the week on a high!

Denise is driving up our donations

Betty’s boosting the donations

Karen’s keeping donations growing!

Good homes required for pre-loved toys and cuddlies please

Can you please help us find good homes for pre-loved toys, particularly cuddly toys and also books? We have lots donated each year for our appeal and in the past it’s been easy to re-home them as several local charities are grateful to receive them. Unfortunately this year for various reasons, we cannot find anyone…


Registered Charity No. 1195551