Black Country
Toy Appeal

Total children trapped in poverty throughout the Black country


Easter Appeal 2024:
Help Us Spread Joy in the Black Country!

This Easter, Santa's Black Country Toy Appeal is on a mission to bring smiles and joy to children across the Black Country who might otherwise go without. With over 104,000 children facing poverty in our region, the need has never been greater.

Why Easter Eggs? 🍫 Easter eggs symbolise new life and hope, and we believe every child deserves to experience joy and happiness, especially during festive seasons. Our Easter appeal aims to collect and distribute Easter eggs to children in need, ensuring they too can enjoy the magic of Easter.

How Can You Help? 🤝

  1. Become a Supporter: Join us in making a difference. Every egg, every donation, and every volunteer hour counts.
  2. Donate Easter Eggs: Drop off your Easter egg donations at our designated points across the Black Country. Visit our website for a full list of drop-off locations.
  3. Spread the Word: Share this post and tell your friends and family about our Easter appeal. The more people know, the more children we can reach.

Our Impact: 💖 Thanks to the incredible support from our community, donors, and volunteers, we've brought smiles to countless children across the Black Country. Featured on the BBC for our efforts, we're proud of the difference we're making. But there's still more to do.

easter appeal

Our mission, on BBC

With everyone's support, donations and heartfelt kindness, we have supported children, young people and families who need it most. Together we have brought smiles to children across the Black Country and even caught the attention of the BBC.



Statistics for child poverty throughout the Black Country

Dudley North children trapped in poverty
That's 42% of children in Dudley North
Stourbridge children trapped in poverty
That's 37% of children in Stourbridge
Dudley South children trapped in poverty
That's 38% of children in Dudley South
Walsall North children trapped in poverty
That’s 44% of children in Walsall North
Halesowen & Rowley Regis children trapped in poverty
That’s 38% of children in Halesowen & Rowley Regis
Walsall South children trapped in poverty
That’s 47% of children in Walsall South
Warley children trapped in poverty
That’s 48% of children in Warley
Wolverhampton South West children trapped in poverty
That’s 42% of children in Wolverhampton South West
West Bromwich West children trapped in poverty
That’s 45% of children in West Bromwich West
Wolverhampton South East children trapped in poverty
That's 44% of children in Wolverhampton South East
West Bromwich East children trapped in poverty
That's 44% of children in Wolverhampton South East
Wolverhampton North East children trapped in poverty
That's 44% of children in Wolverhampton North East

Airtime help to make Christmas personal this year #operationsanta17

The guys at Airtime had an amazing time creating the personal craft pieces for Operation Santa. They delegated between themselves and there was something to do for everyone with some writing the messages while others got stuck right in with the cutting and creating! They have even brought in a selection of their own crafts…

We have a new business on board and a whopping donation #operationsanta17

This morning I had the pleasure of meeting Lee from who has joined the Operation Santa support team today!  His business is and he has been fundraising and providing Christmas cheer for many years, supporting the local FAST Team at Dudley MBC.  He’s now going to support us too which is brilliant news and…

Another lovely business on board thank you Bex #operationsanta17

A huge shout out to the lovely Bex who works in the bar at the Civic for telling her colleagues about Operation Santa and they have now done two collections for us. Here is Bex dropping off the second one 🙂  

The Grotto is filling up nicely but we still need YOUR help! #operationsanta2017

Huge thanks to my lovely lovely Elf for all her help in setting up the grotto and I’m delighted to announce that we have had 1357 donations so far which is great so early.  We are on a mission to reach more children, young people and their families than ever this year, so please help…

It’s never too young to give – a huge shout out to Jack age 4 #operationsanta17

Jack’s mum Lorraine dropped in a gift from Jack aged 4 this week and he put a lovely note on it. Imagine what a kinder world it would be if every child thought like this.  Lorraine you must be so proud of him xxx

Presents aren’t the only thing that may be missing for many this Christmas and YOU can help!

37% of children are being brought up poor according to an article in the Guardian recently. nowhere is this reality more true than in Dudley borough. Changes to benefits and families who are working, but struggling with temporary contracts or spasmodic agency work, mean no income at all or barely enough to cover the bills.…

EON are taking up the challenge again! #OperationSanta2017

I’m delighted to hear that the local EON office are joining in with Operation Santa again this year. Just had an email from the lovely Phill McQuillen to say he and his team are collecting for us again. Cheers to you and your team Phil 🙂

The Stourbridge Christmas Toy Appeal is happening again!

@Nicklins pledge their support to #OperationSanta2017

Thanks to Nicklin who have a long history of supporting Operation Santa and have just been in touch to say they are on board again this year.  They always collect some fab toys and gifts to boost our appeal, and pass out to local children and young people. Thanks Nicklin 🙂

@insideiceblue are on board for #OperationSanta2017

Wow what a speedy response! Huge thanks to Paul from IceBlue who have just responded to my email announcing that we are gearing up for this year’s appeal. They are a lovely local business who moved from Cradley to Kidderminster, but still support us every year.  Cheers to Paul and his fab team for their…

The Blaze Angels are on a mission to make this year’s Operation Santa the biggest yet folks! @Blaze_Hair #businesswithheart #angelpower

Operation Santa is lucky to have some amazing and dedicated supporters who come back every year, and these lovely people always go the extra mile. Well this year the team of angels from Blaze Hair are taking it to the next level. So, if you have any friends, family or colleagues who want to make…

Grotto Hotline
07860 644468


Registered Charity No. 1195551