About Us

Learn more about Santa's Black Country Toy Appeal
to understand our goals, and our mission.

Santa’s Black Country Toy Appeal is on a mission

This year Christmas will be tougher than ever for those families who were already struggling and those who are now in a bad position due to Covid. Maybe they have lost their jobs, their home, had their hours at work reduced, or worse still, lost Mum or Dad to Covid.

We are a group of volunteers who passionately believe that no child should go without at Christmas! Our team love a challenge and intend to do our best to reach as many children, and young people as possible, whose parent[s] may be struggling through no fault of their own.

Every child deserves

a happy Christmas

Statistics for child poverty throughout the Black Country

Total children trapped in poverty with all areas added up:

Where we work


Donate local and support local

We want to set up a central collection point in each of the Black Country boroughs – Dudley, Sandwell, Walsall and Wolverhampton – to gather toys and gifts.

The idea is what’s collected in the area supports children and young people living in that area. We believe it’s important that people can donate local to support local.

Collection Points

We also need to find people in Sandwell, Walsall and Wolverhampton who would be interested in setting up a central collection point for their area, and building a network of local collection points to support them.

How YOU can help!

Want more info? Would like to help?

Get in touch today!

We take requests from not-for-profits across the Black Country, which may be a voluntary, community, faith sector group, or a statutory service including local social workers, council staff, schools and the NHS.

We cannot deal with parents directly - if you need support please ask at your child's school, your social worker, or someone else who supports you to refer you to us.

The reason is that the referrer can verify the family’s circumstances and this enables us to ensure the limited number of donations we get are channelled to those most in need.

Offer support, contact us today

Tel: 07860 644468 or Email: santabctoyappeal@gmail.com

Grotto Hotline
07860 644468


Registered Charity No. 1195551