Black Country
Toy Appeal

Total children trapped in poverty throughout the Black country


Easter Appeal 2024:
Help Us Spread Joy in the Black Country!

This Easter, Santa's Black Country Toy Appeal is on a mission to bring smiles and joy to children across the Black Country who might otherwise go without. With over 104,000 children facing poverty in our region, the need has never been greater.

Why Easter Eggs? 🍫 Easter eggs symbolise new life and hope, and we believe every child deserves to experience joy and happiness, especially during festive seasons. Our Easter appeal aims to collect and distribute Easter eggs to children in need, ensuring they too can enjoy the magic of Easter.

How Can You Help? 🤝

  1. Become a Supporter: Join us in making a difference. Every egg, every donation, and every volunteer hour counts.
  2. Donate Easter Eggs: Drop off your Easter egg donations at our designated points across the Black Country. Visit our website for a full list of drop-off locations.
  3. Spread the Word: Share this post and tell your friends and family about our Easter appeal. The more people know, the more children we can reach.

Our Impact: 💖 Thanks to the incredible support from our community, donors, and volunteers, we've brought smiles to countless children across the Black Country. Featured on the BBC for our efforts, we're proud of the difference we're making. But there's still more to do.

easter appeal

Our mission, on BBC

With everyone's support, donations and heartfelt kindness, we have supported children, young people and families who need it most. Together we have brought smiles to children across the Black Country and even caught the attention of the BBC.



Statistics for child poverty throughout the Black Country

Dudley North children trapped in poverty
That's 42% of children in Dudley North
Stourbridge children trapped in poverty
That's 37% of children in Stourbridge
Dudley South children trapped in poverty
That's 38% of children in Dudley South
Walsall North children trapped in poverty
That’s 44% of children in Walsall North
Halesowen & Rowley Regis children trapped in poverty
That’s 38% of children in Halesowen & Rowley Regis
Walsall South children trapped in poverty
That’s 47% of children in Walsall South
Warley children trapped in poverty
That’s 48% of children in Warley
Wolverhampton South West children trapped in poverty
That’s 42% of children in Wolverhampton South West
West Bromwich West children trapped in poverty
That’s 45% of children in West Bromwich West
Wolverhampton South East children trapped in poverty
That's 44% of children in Wolverhampton South East
West Bromwich East children trapped in poverty
That's 44% of children in Wolverhampton South East
Wolverhampton North East children trapped in poverty
That's 44% of children in Wolverhampton North East

Celebrating the launch of Santa’s Black Country Toy Appeal

Today we were excited to officially launch our new Charity – Santa’s Black Country Toy Appeal in the presence of all four Black Country Mayors, who kindly attended to hear about our plans for   Christmas 2021.   The event was held at Resonance Education on the Waterfront, supported by our friends at Black Country Radio. In…

Operation Santa Dudley borough has formally transferred to Santa’s Black Country Toy Appeal

The Operation Santa Dudley borough appeal ran up until Monday 9th August 2021.  It was then that Operation Santa Dudley borough run by Dudley CVS, formally transferred operational control and Operation Santa Dudley borough became Santa’s Black Country Toy Appeal.  They certainly have their work cut out for them and will now cover Dudley/ Sandwell/Walsall…

A message from the Chief Elf – It’s a wrap and THANK YOU😊 Covid hasn’t stopped us this Christmas!

I am delighted to announce that Operation Santa is officially over for this Covid Christmas 2020 and what a ride it’s been.  The last few collections have been made and there have certainly been a lot of those this year. We have given gifts to 6204 children and young people this year, and received a…

Please don’t leave it too late to help Operation Santa Dudley borough!

First of all thank you so much to all the lovely people who have been supporting us so far with this year’s appeal. It’s been a real challenge with the multiple Covid restrictions, but we are doing our very best. As you are aware we do not deal direct with families, but take support requests…

We’ve got a new grand total thanks to Poundland

I am delighted to say that we have just finished counting the huge pile of donations from the two Poundland shops in Dudley. With other donations from Blaze Hair and members of the public we are doing really well. Thank you so much everyone we now have plenty of stocking fillers, but still need main…

Covid won’t stop us! Operation Santa Collection Points update

NEW STOURBRIDGE DROP OFF POINT Huge thanks to Darren from the Cornish Pasty Box @cornishpastybox for stepping up to help.  He is offering an opportunity to drop gifts at the Cornish Pasty Box on his Click and Collect Days.  The Cornish Pasty Box, Bradley Road, Wollaston, Stourbridge, DY8 1UX.  Near Lion Health Centre, opposite the…

Roger Simmons and Mikey Southall to the rescue again! #teamsanta #covidwontstopus

Last week I shared a post about the Poundland Superstars from Dudley Store 1993 stepping up to help us. Well they’ve only gone and done it again! Yesterday Lee and Garry from Santa’s a Gangster collected another huge haul of 4366 donations from the store. Thanks boys you are superstars 🙂 4282 donations last week…

Poundland Superstars from Dudley Store 1993 step up to help Operation Santa 2020 #teamsanta #covidwontstopus

So this year we were worrying that the Covid-19 pandemic and all the restrictions were going to mean more referrals for families in need and less donations. We know people would be struggling this year more than ever as the financial and emotional side effects of Coronavirus continue to grow. Roger Simmons and Mikey Southall…

We need YOUR help to ensure that no child thinks Santa has forgotten them this Christmas! #Covidwontstopus

2020 has been a challenging year for everyone and we have all been affected.  Our annual Operation Santa Dudley borough appeal has been bringing smiles to children’s faces for over 40 years. We want to make sure  that no child thinks Santa has forgotten them. This year Christmas will be tougher than ever for those…

Great news and lovely people in these challenging times @WeAreBCR @Nicklins

Huge thanks to the fabulous team from Nicklins Accountants in Halesowen who have gathered donations from their colleagues and customers. Collected them this morning and it will all go to wonderful homes we promise. Please thank everyone for their kindness 🙂  

FAQ’s about Operation Santa Dudley borough

How are we funded? My salary is paid by Dudley CVS, the charity I work for and they have run this appeal for over 40 years. Everyone who helps is a VOLUNTEER who gives their time for free We run the appeal from a venue which has been given to us for FREE. In 2019…

Does your child need a coat for the winter season? Coats for Kids is now in Stourbridge and collecting now! @WeAreBCR

Let me tell you about an amazing community project called Coats for Kids. This is a nationwide project which takes donations of new and used children’s coats to give to others in the community for free, no questions asked. The project aims to: Ensure that every child enjoys outdoor play with warm clothing Tackle financial…

Operation Santa Dudley borough 2019 – another epic adventure!

Dudley CVS which is a registered charity, has run its Operation Santa appeal for over 40 years and in 2019 was proud once again to work together to connect, collaborate and build partnerships with individuals, organisations, groups and businesses across Dudley borough, and beyond! It was been another whirlwind of activity with 12994 donations and some amazing support, and…

Our final donations total @WeAreBCR

Ending on a high with 12746 donations @WeAreBCR

So as Operation Santa closes for 2019 let’s celebrate another amazing year with a huge number of donations = happy faces for local children and young people on Christmas morning.  Here’s to all you lovelies who’ve supported – the amazing elves – Trev, Jayne, Steve, Sarah, Phil and the people who popped in for coffee…

Our lovely supporters

So many wonderful people have supported us this year and here’s the current list 🙂   Airtime Ajaib Paul – DMBC Alex Sutton All Saints Claverley Amanda Field Amblecote Methodist Church Ami Flanaghan Amy Shaw –  DMBC Andy Elbro Anita Metelko DMBC Anonymous Bethan Tolley Beverley Smith BH Performsnce Bill Perry & Judie Perry Blaze…

A phenomenal day at our first of three Christmas parties

So today we had a wonderful party at DY1 with lots of happy children  enjoying a turkey dinner, entertainment and a present from a Santa. This is why we do what we do

We’re on our final week, but we are so ready @WeAreBCR

We’ve had a frantic, but fortunate week as #teamsanta enter the final week of what we do. It’s been a week of laughter, tears and on one occasion Morris dancing! 🙈 Huge thanks to our fabulous friends at Black Country Radio for helping us reach more potential donors than ever before, we are so grateful.…

We’ve updated our supporters list – so many lovely people

Apologies for the delay but I’ve finally updated our Supporters list and wanted to say a huge thank you to the lovely people who have supported us so far this year 🙂 Airtime All Saints Claverley Amanda Field Amy Shaw –  DMBC Andy Elbro Beverley Smith Bill Perry & Judie Perry Blaze Hair Boo Lewis…

A grateful group – lovely words as they wrap the gifts for the kids they support

“To Team Santa.  I cannot explain how amazing it is to be able to give our children the presents you’ve donated to us, it’s hugely appreciated. Every year you give such amazing presents for our children.  A huge thank you from Dudley Young Carers.  I hope you and all the team have an amazing Christmas!!!…

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07860 644468


Registered Charity No. 1195551